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Brand: Fred Meyer

Brand: Fred Meyer

 

Brand: Fred Meyer

 

For the Modern Family

Fred Meyer is the first suburban one-stop-shop, known for carrying a variety of goods ranging from cleaning supplies to fresh vegetables. With locations across the nation, Fred Meyer is a trusted household name.

This redesign aims to capture Fred Meyer's small-town, general store beginnings and distinguish it in an era of superstores.

Completed as a rebranding exercise for Design 368 - Corporate Identities.

Duration: 6 weeks
Programs: Adobe Creative Suite
Advisor: Ben Graham

Fall 2016
 

 
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To the busy family with large shopping lists and limited time, Fred Meyer is the original, one-stop-shop that gives you the greatest variety for the best value — thanks to their long-running relationship with local, organic farms, and their commitment to stocking discounted big brands — saving you time and money without sacrificing quality.
 
 

Final Deliverable: Brand Guideline